Once again, we were at The London Book Fair and ConTEXT London 2026and once again, it confirmed what we've been saying all along: print-on-demand is not the destination. It's the starting point. Every conversation, every session, every exchange reinforced that the real transformation in publishing comes down to three things:
- Sell first, print after: reducing financial risk and eliminating unnecessary inventory.
- Smarter inventory management: so that no title is ever out of print, out of stock, or out of reach.
- More sustainable business models: cutting environmental impact and shrinking the industry's carbon footprint.
The shift is already underway. Is your publishing house ready to lead it?
